Prediction

Customer prediction

How well the early customer score picked out players who went on to buy. Each platform is graded at its own fixed threshold, by current customer status, across all install dates.

iOS

Threshold 75.6%read-onlyFlags players whose first rewarded-ad eCPM beat ≥ 75.6% of iOS peers

Android

Threshold 66.0%read-onlyFlags players whose first rewarded-ad eCPM beat ≥ 66.0% of Android peers